my portfolio

Click on places where I've worked below (or in the navigation above) to view and download samples organized by company. Scroll a little further to see an ever-growing list of projects I've worked on organized by type. Digital, web, email, and social... technical writing and documentation... print, branding, advertising, and display... video, audio, multimedia, and broadcast... PR, promotions, and etc.... you name it, I've probably written it.

 

I’ve even thrown a bit of personal creative writing into the mix for good measure. (It seems all those poetry courses in college had a higher purpose after all! They taught me how to encapsulate the “essence” of an idea, product, service, business, or story in the fewest - but most engaging and evocative - words possible.)

 

Want to see more of something specific? Email me at bwpuckett@gmail.com or call me at 703.585.9389. What I've listed here is just the tip of the iceberg!

 

samples by company

K12


AOL


projects by type

digital, web, email, and social

  • complete websites and microsites
  • information architecture and navigation
  • content taxonomies and attributes
  • SEO/SEM and metadata tagging
  • interactive explorations and experiences
  • product “finders” and comparison tools
  • home pages and splash pages
  • product / promotion / article pages
  • blogs (daily posts, executive voices, new audience outreach, sub-brand zones, etc.)
  • banner ads and pop-ups
  • e-commerce portals, ticketing systems, and online stores
  • lead generation / capture mechanisms and event signups
  • interactive calendars, schedule planners, and timelines
  • content management systems (CMS)
  • marketing and sales funnels / purchase paths
  • countdown clocks and timed promotions
  • recommendation engines (“you may also like," "better together," etc.)
  • social media (organic posts, paid advertising, community management, etc.)
  • emails (promotional, targeted, triggered, personalized, newsletters, etc.)

technical writing and documentation

  • step-by-step “how to” articles and tutorials
  • new technology overviews
  • educational curriculum and lesson plans
  • training manuals
  • case studies
  • white papers
  • annual reports
  • charts and infographics
  • pricing and product specs
  • maps and floor plans
  • directions and signage
  • tips and tricks
  • decision trees
  • style guides
  • HTML coding
  • analytics reports
  • order forms and invoices
  • boiler plates and templates
  • customer dashboards and communication preferences
  • copyright licensing and royalty contracts
  • policies, terms and conditions, caveats, and fine print
  • frequently asked questions (FAQs)
  • standard operating procedures (SOP)
  • business plans, proposals, and RFPs
  • SWOT and competitive market analysis
  • input forms for project requests and content contributions

print, branding, advertising, and display

  • brochures of all shapes, sizes, and form factors
  • direct mail / direct response (postcards, letters, etc.)
  • sales / marketing collateral
  • flyers / handouts / “stuffers”
  • commemorative books
  • magazines and newsletters
  • catalogs and sell slicks
  • product names and event titles
  • taglines, slogans, and headlines
  • brainstorming and ideation
  • creative briefs and client pitches
  • presentation concepts (“design comps”)
  • rebranding, refreshing, and reskinning
  • billboards, posters, and banners
  • city / space takeovers, public transit, table tents, etc.
  • print ads and media placement
  • advertorials, blow-ins, and "we-prints"
  • retail displays, merchandising, and point of sale
  • exhibit panels and guest services materials
  • trade show and conference booths

video, audio, multimedia, and broadcast

  • video interviews and profiles
  • trailers / teasers / sneak peeks
  • program overviews and behind the scenes 
  • storyboarding, scripting, and cue cards
  • shooting and editing
  • television spots
  • radio commercials
  • in-studio producing
  • hiring and directing voice-over talent
  • robocalls, text blasts, and telemarketing scripts
  • branded entertainment for in-store and in-flight
  • speeches, presentations, and talking points

PR, promotions, and etc.

  • integrated marketing campaigns
  • long-form articles
  • short-form messaging
  • press releases and media kits
  • product launches and special events
  • sweepstakes, special offers, savings, and deals
  • seasonal and lifecycle communications
  • acquisition and retention campaigns
  • thought leadership articles
  • crisis communications
  • positioning statements
  • event invites and followups
  • product and event reviews
  • user, staff, and product spotlights
  • customer and client testimonials
  • membership and subscription
  • c-suite welcomes and introductory remarks
  • biographies and histories
  • narrative interviews and Q&As
  • interactive quizzes, trivia, and games
  • giveaways, premiums, and “surprise and delight"
  • ghost writing for executives and VIPs

personal creative writing

bwpuckett@gmail.com

703.585.9389