The Borenstein Group - a B2B agency
brochures and scripts
Capabilities brochure for The Borenstein Group
This was the agency’s cornerstone sales piece; I used themes and quotes from Albert Einstein to convey how the company “makes creativity a science.”
Video script introducing the U.S. Navy’s “common access” card
It uses smart-card technology to automate many important tasks, from the chow line to the front line.
Brochure for DSR defense and military systems
Belong to the business of tomorrow.
Online access for the hotel industry
I created the tagline for this “voice-over IP” telecom company.
Building the new public network
Brochures for TLS, a satellite protection company:
When it does, ensure an immediate response.
I created the tagline for the company:
Protecting satellite assets around the world
direct mail and sales sheets
Postcard for TBG client recruitment
These cartoons followed The Humiliating Adventures of a Good Executive with a Bad Ad Agency.
Example of another recruitment campaign with bright bold colors and offbeat questions
I wrote slicks for Launch Partners, a telecom consulting firm, incorporating themes of balance and physical feats:
Market development - trapeze motif
Business development - human pyramid motif
Want to be an HR star?
Sales slicks for AP Networks’ facility shutdown assistance
When it comes to shutting down, stop really means go - and every second counts.
Collateral introducing “Estimate Express” software planning tool:
Don’t just predict the future. Perfect it.
Used a humorous “famous trains throughout history” motif
Postcard for Mercury Interactive
Training for automated testing software
ads, articles, and press releases
Ad concepts for Dominion Telecom
Different takes on the theme of trust, reliability, and kept promises
The return of common sense to marketing
I ghost-wrote this editorial article for Borenstein’s CEO; it ran in Potomac Tech Journal and outlined 10 key strategies that small businesses could apply to their advertising.
Press release for ip-Organizer
Intellectual property research
Make your marketing wishes come true.
Ad and tagline for Objective Interface
Innovation at the speed of NOW
Press release for Communication Technologies, Inc.
Leading-edge information security software
Ad for Ben Glass and Associates law firm
Don’t let what YOU don’t know GET in the way of JUSTICE.
Recruitment ad for Datatel IT management solutions
Placed in The Chronicle of Higher Education
Ads for Diversiform business checks