advertising

The Kennedy Center ran print ads in the Washington Post on a near-daily basis. But we also regularly placed media in targeted publications for local, regional, national, and/or international visibility. 

Of the several hundred - thousand? - ads I wrote, I'm probably most proud of an eight-page pull-out calendar advertising a citywide Shakespeare celebration. Other memorable ads played on sport motifs to promote group sales, positioned a theater work for LGBTQ+ readership, pulled together a holiday "wish list," and fondly said farewell to a music director.