The promotional and informational content, targeting and subject line strategy, and graphical branding aesthetic of Kennedy Center emails changed several times over the years, as the business moved into the 21st century and took advantage of more savvy creative platforms and data analytics tools.
My communications team and I wrote and designed all emails deployed by the marketing department, and often times from other departments. Ghost-written invitations from artists... biweekly newsletters... limited-time ticket offers and special events... "behind the curtain" peeks for opera buffs... triggered email communications... my team became experts on crafting, building, and testing the perfect emails for every campaign. Here's an eclectic sampling of mine across nearly two decades:
