taglines & headlines

From wicked and wonderful and virtuosity magnified to Judy, Jerry, and jazz and where gravity meets grace, this page features several creative concepts I developed to keep performance seasons and subscription brochures fresh.

For a time, I also wrote all of the marketing copy - and determined feature updates and placement - for the Kennedy Center home page on a daily basis.

Washington National Opera

I created the company's tagline Classic / Contemporary / American to help show traditional and new audiences that WNO offers balanced programming and a distinct perspective. The company used the tagline for a number of seasons. I also created a short and snappy tagline for each opera in the season, used across all media, including posters in the subway, at bus stops, and in malls: