Sears, Kmart, Craftsman, and Kenmore
targeted “lifestyle” e-mails
I launched a pilot e-mail program for Sears and Kmart segmented by lifestyle themes. Examples:
Dude-ology: Want a healthy dose of testosterone? Learn these 25 manly skills.
Boost your booster seat IQ.
fashion experiences and e-mails
“It’s True” fall fashion campaign
It's menswear: Who says you can't play with the big boys? Roll up those sleeves, keep your cards close to the vest, and sport the look that makes it perfectly clear: GAME ON.
It's texture: When you're plush to the touch, troubles of the day melt softly away. As summer turns to fall, the weather may fluctuate, but that snug and cozy feeling won't.
Jaclyn Smith 25th anniversary collection
She dazzles at the party: Every night to remember begins with a grand entrance, and you can never go wrong with a little black dress.
Zip it up! Zipper ruffles are the perfect mix of sweet and edgy.
“King of Spring” outdoor toys e-mail
Food & consumables weekly promotions e-mail
DC Comics
75th anniversary web experience
Batman: An almost mythical figure, able to tame any adversary
Flex your muscles in our interactive trivia quiz!
All 10 correct - you're a MEGA BRAIN! The most dastardly villain is no match for your colossal intellect. Welcome to the Justice League!
Kenmore
More brains, more beauty. Bring home the technology preferred by master chefs!
Interactive dishwasher experience
A whole new spin on top-load laundry
Kenmore Connect service technology
trigger and member e-mails
Scorching summer temperatures can be extra rough on your tires, engine, battery, and A/C.
You care about your car, and so do we.
Craftsman
Bringing two great American traditions together: Craftsman ... and MLB.